CONFIGURED FOR YOUR INDUSTRY

One CRM engine.Built for your industry.

Real estate, education, finance, B2B, travel, recruitment, fitness, automotive, call centers — every Indian SMB industry runs differently. Cratio comes configured with the forms, fields, stages, workflows, and reports your team needs — our onboarding team sets it up with you in 7 days.

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1,000+ Indian companies · 15+ years building CRM in India · Live in 7 days

1,000+ Indian teams across real estate, coaching, lending, manufacturing, travel and call centers.

One engine. Nine playbooks. Same 7-day go-live.

Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
PICK YOUR INDUSTRY

Built for your industry, ready to use.

Each card is a starting point — pre-configured forms, workflows, and reports for how your team actually sells.

Real Estate CRM

Site visits missed, broker follow-ups delayed — deals slow down.

BAKED IN
  • 99acres, MagicBricks, NoBroker auto-sync
  • Site visit scheduling with reminders
  • Project + channel-partner reporting
See Real Estate CRM

Education & Coaching CRM

Enquiries pile up, follow-ups slip, parents drop off.

BAKED IN
  • Admission-stage pipeline
  • Parent + student follow-ups on WhatsApp
  • Counsellor-wise workload and SLAs
See Education CRM

Financial Services CRM

Leads, documents, and renewals — all in different places.

BAKED IN
  • Separate flows for loans, insurance, and broking
  • KYC and document tracking
  • Renewal reminders and follow-ups
See Financial Services CRM

Call Center CRM

High call volume, but no clear tracking or follow-up flow.

BAKED IN
  • Dialer integration and call tracking
  • Disposition-based follow-ups
  • Agent productivity reports
See Call Center CRM

Manufacturing & B2B CRM

IndiaMART buy-leads expire in hours and RFQs scatter across email and WhatsApp.

BAKED IN
  • IndiaMART, TradeIndia, JustDial sync
  • RFQ pipeline with quote tracking
  • D-3 / D-7 / D-14 follow-up drips
See Manufacturing & B2B CRM

Tours & Travels CRM

WhatsApp and Instagram DMs scatter across reps; departure dates pass un-nudged.

BAKED IN
  • WhatsApp + Instagram inbox
  • Departure-date countdown drips
  • Repeat-customer reactivation
See Tours & Travels CRM

Recruitment & Staffing CRM

Mandates and candidates run in parallel — generic CRMs only model one.

BAKED IN
  • Candidate pipeline with custom stages
  • Naukri / LinkedIn / Apna / Indeed capture
  • WhatsApp drips you configure
See Recruitment CRM

Gyms & Fitness CRM

Trial walk-ins don't convert and renewals miss the window.

BAKED IN
  • Trial-pass to member funnel
  • Renewal drip at T-14 / T-7 / T-0
  • Multi-outlet routing by location
See Gyms & Fitness CRM

Automotive Showroom CRM

Test drives double-book and finance pre-approval delays kill the close.

BAKED IN
  • Multi-rep test-drive scheduler
  • Portal lead speed-to-call
  • Finance pre-approval drip
See Automotive CRM
THE PATH IN

Pick. Adjust. Go live.

Start with your industry setup, tweak what you need, and start using it in days — not weeks.

01

Pick

Choose your industry setup

Pre-built with forms, workflows, and reports already aligned to your business.

02

Adjust

Make it your own

Edit fields, stages, workflows, and rules — no developers needed.

03

Go live

Start using with your team

Import your data, connect channels, and get your team onboarded quickly.

THE ENGINE

Same system. Configured for your workflow.

Every setup comes ready with what your team needs — so you don't start from scratch.

Industry forms

Fields and forms built for your use case — no generic templates. Capture the right data from day one.

Custom fields

Add or edit fields based on how your team works. Adapt the system to your process — not the other way around.

Saved views & filters

Pre-built views for reps and managers — no setup needed. Each role lands on the screen that matters to them.

Prebuilt workflows

Follow-ups, reminders, and routing already configured. Set rules once, let the system handle the daily grind.

Industry reports

Conversion, pipeline, and team performance — ready to use. Track what matters to your business from day one.

Role-based dashboards

Each team sees what they need. Managers, owners, and reps get their own view — no clutter, no scroll fatigue.

Proof

Results in the first 60 days

What Indian SMB teams typically see after onboarding.

0%

faster lead response

median, onboarded cohorts

0.0×

more connected calls

per telecaller per day

0%

lift in close rate

via WhatsApp drips

CUSTOMER STORY · REAL ESTATE, CHENNAI

We handle 99acres and MagicBricks site-visit leads. Every lead gets called within minutes now. Mobile call tracking means I actually know who's following up — and who isn't.

RK
Ravi Krishnan
Sales Manager · Vaigai Properties, Chennai
RESULTS · FIRST 90 DAYS
First-call response
< 8 minwas 4 hrs
Connected calls / rep / day
38was 12
Reactivated leads / month
1,400+via drip

Not exactly your industry?

If your workflow is similar, Cratio can still fit. We'll map your pipeline and show you how it works before you decide.

Book a 30-minute fit call
Also running on Cratio
LogisticsConsultingLegalHome servicesPet careD2C subscription
SEE IT IN ACTION

Pick your industry. Go live in 7 days.

Your forms, fields, workflows and reports — already wired. Your India CS team — already waiting.