Can I capture candidates from Naukri, Apna, LinkedIn, and WhatsApp into the same system?

Yes. Naukri, LinkedIn, Apna, Indeed, Hirect, and Shine flow into Cratio via direct integration or our resume parser / no-code connectors. Inbound WhatsApp messages and walk-in resumes land in the same inbox via mobile capture. Inbound client RFPs land via your website forms or email.

How do I stop two recruiters calling the same candidate?

Cratio's permission rules and ownership fields can be configured so one recruiter "owns" a candidate inside an open mandate. The audit log shows who claimed when. Configured during onboarding.

Can Cratio chase joiners automatically in the post-offer-pre-join window?

Yes — you configure your own post-offer WhatsApp drip using our standard Workflow Automation. Our onboarding team sets up the cadence with you (day 1 congrats, day 7 documents, day 14 check-in, day 28 reminder) using approved templates. The drip is not a recruitment-bundled feature; it's the standard Cratio workflow engine configured for your desk.

Can the client see a status report for their mandate without a recruiter sending it manually?

Yes — your team can set up a daily WhatsApp digest or email summary to the client HR using Workflows. Configured during onboarding.

What's actually customized for recruitment, vs the standard product?

We rename the lead module to Candidate, set up custom fields (Mandate, CTC, notice period, source, owner), and configure stages (Sourced → Joined) during onboarding. Our team then configures your initial WhatsApp templates, workflows, and reports with you. The CRM, calling, and WhatsApp engines are the same Cratio that 500+ Indian SMBs run on — what changes is the configuration on top.

What happens to a recruiter's candidate database when they leave?

Everything — calls, WhatsApp threads, candidate notes, mandate history — stays in Cratio. The replacement recruiter inherits the full context. Nothing leaves on a personal phone.

RECRUITMENT & STAFFING CRM

From mandate. To shortlist. To joining day.

Capture from Naukri, LinkedIn, Apna, Indeed. Auto-assign by mandate. Call from your phone. Send WhatsApp. Track till joining.

Book a demo

30+ recruitment teams · 15+ years building CRM in India

01CRM

PIPELINE VALUE

₹18,42,500

+23% WoW

Sourced42

Screened28

Interview14

Joined3

02Call Tracking

TODAY · TEAM

2,478

Total Calls

Connected Calls1,476

Connection Rate59.6%

Avg Duration / Call2m 48s

Avg Calls / Agent42

● AUTO-LOGGED · REAL-TIME SYNC

03WhatsApp

INTERVIEW · T-1

Auto reminder sent

Hi, regarding the Backend role?

10:30 AM

Interview tomorrow 11 AM. JD 📎

10:31 AM

Online or office?

10:32 AM

Online via Meet ✓✓

10:32 AM

OFFICIAL API · APPROVED

Trusted by 30+ recruitment teams across India

From 5-recruiter boutiques to 40-recruiter staffing firms.

BUILT FOR

Built for every kind of recruitment desk in India

Same Cratio core, configured for the workflow each desk type actually runs.

IT & tech staffing

Bulk hiring for product and services companies. Naukri + LinkedIn + Hirect-heavy. Tight SLAs and ₹14–25L CTC bands. Configure one candidate pipeline per role family; track every screen on mobile.

BFSI & generalist consultancies

Branch managers, ops leads, mid-management. 8.33% placement fee, 4–8 week cycles. Configure your stages and CTC fields once; the recruiter calls + WhatsApps from the candidate record.

Blue-collar & volume staffing

Warehouse, delivery, retail floor, frontline hiring. Apna + WhatsApp + walk-ins. Mobile quick-add moves a walk-in into your configured pipeline without a desk.

Executive search

CXO mandates, retainer + success fee. Configure custom stages (Mapped → Approached → Submitted → Closed) and confidential fields — same workspace, different pipeline.

Before vs After

Transform Your Recruitment Desk in 7 Days

See how Indian recruitment teams handle candidates, calls, follow-ups, and client updates before and after Cratio.

Transform Your Recruitment Desk in 7 Days
Without CRM	With Cratio CRM
Candidates scattered across Naukri RMS, Excel, and WhatsApp threads	All candidates in one CRM, configured for your desk
Two recruiters call the same person for different mandates	Permissions and ownership fields prevent double-touch
Recruiter calls happen on personal phones, outcomes lost	SIM-based calling, auto-logged, recorded against the candidate
Candidate WhatsApp lives on the recruiter's personal number	Team inbox + approved templates · chats stay when staff move on
Client status emails get forgotten by Friday	Daily WhatsApp digest you configure once · client HR sees live status
Founder asks for numbers, recruiter builds a pivot table	Time-to-fill, recruiter productivity, source quality — on one dashboard

Result

Faster sourcing. Better follow-ups. More submissions. More joins.

Every candidate. Every client mandate. One inbox.

From candidates to joined

Capture from the sources Indian recruitment desks live on. Bulk upload and mobile quick-add for walk-ins, referrals, and inbound RFPs.

8 LEAD SOURCES

Naukri (Resdex / RMS)

CANDIDATE SOURCING

LinkedIn Recruiter

CANDIDATE + INMAIL

Apna

BLUE + GREY COLLAR

Indeed

APPLICATIONS

Hirect

MOBILE-FIRST IT

Shine / TimesJobs

LONG-TAIL DIGITAL

IIM Jobs / Hirist

SENIOR IT MANDATES

Website careers + RFP forms

MANDATE-SIDE INBOUND

ALSO CAPTURED

College placement & referrals

Walk-in interviews

Internal candidate database

CRATIO

Platform

CRM

Call tracking

SALES PIPELINE · LIVE

New mandates

₹0 L

TruePay SDE-3

Open

FinNova BM × 5

Open

MetaQA QA Lead

Open

Rupifi BDR × 8

Open

Greenpath Ops Lead

Open

Saral Insurance × 12

Open

Sourcing

₹67.5 L

Aman Gupta

₹14L

Sneha Iyer

₹13L

Rahul Mehta

₹15L

Riya Pandey

₹12L

Vikas Saxena

₹13.5L

Submitted

₹45 L

Karan Thakur

₹16L

Divya Nair

₹14L

Pooja Mehrotra

₹15L

Joined

₹32 L

Faiza Sheikh

₹17L

Vivek Joshi

₹15L

The CRM workflow

Candidates, Calls, WhatsApp & Joining Day. One CRM.

Capture candidates, configure your stages, run calls and WhatsApp, and report on every mandate from one place.

PHASE 01

Capture Every Candidate

Pull candidates from Naukri, LinkedIn, Apna, Indeed, Hirect, your website, and WhatsApp — every source in one inbox.

Portal + website + WhatsApp capture
Bulk Excel + API webhook
Mobile quick-add for walk-ins

PHASE 02

Configure for Your Desk

Rename the lead module to Candidate. Set up custom fields and stages during onboarding. Edit later without code.

Renamed to Candidate
Custom fields: Mandate, CTC, notice, source
Custom stages — Sourced to Joined

PHASE 03

Assign + Call

Auto-assign candidates by mandate or recruiter. SIM-based mobile dialer logs every screen against the record.

Mandate-wise auto-assignment
Ownership rules per candidate
SIM dialer with recording

PHASE 04

Follow Up on WhatsApp

Team inbox, approved templates, and drips your team configures via Workflows. No more chats on personal phones.

Approved WhatsApp templates
Drips you configure
Conversation history on the record

PHASE 05

Track Interview & Joining

Interview slots, document chase, joining-day check-in — built on standard Workflows + templates, set up by your team.

Interview confirmation templates
Document chase reminders
Joining-day WhatsApp drip

PHASE 06

Report on Every Mandate

Reports and dashboards configured for your team during onboarding — time-to-fill, productivity, source quality.

Time-to-fill per mandate
Recruiter productivity
Source-channel quality

Proof

The recruitment teams we serve.

From a 5-recruiter boutique to a 40-recruiter staffing firm — one CRM, transparent pricing, every major Indian sourcing portal.

30+

recruitment teams on Cratio

15+ years

serving Indian sales teams

10+

sourcing portals + lead sources connected

All in one CRM

Built for recruitment teams

Manage candidate enquiries, client mandates, calling, and WhatsApp conversations from one connected recruitment CRM.

Pipelines built for recruitment teams

Manage clients, mandates, candidates, and follow-ups in one recruitment CRM.

1 of 5

Pipeline view

From sourced to joined — what runs at every stage.

The five stages every recruitment desk works in. What you can configure between them — no magic features, just the standard Cratio workflow engine set up for you.

Sourced

Pulled from Naukri / LinkedIn / Apna / website
Lands as a Candidate with mandate + source tagged
Owner assigned by configured ownership rule

0 candidate leaks

Screened

Recruiter calls from SIM dialer, call auto-logged
Disposition captured (Shortlist / Callback / Not now)
Notes attached to candidate record

Every screen tracked

Submitted

JD shared on WhatsApp via approved template
Submitted CV log against client mandate
Daily status digest fires to client HR (configured workflow)

Client sees live status

Offered

Offer letter shared on WhatsApp + email
Document chase template fires (configured workflow)
Joining-day reminder cadence queued

Offer-to-join improves

Joined

Joining confirmed on the record
Source + recruiter logged for placement billing
Lost-candidate revival queued for month-6 reactivation

Sharper next mandate

Candidates lost between portals and CRM

100%

Calls logged + recorded against the candidate

Every candidate

On WhatsApp with approved templates

Configured

Stages, fields, reports — built for your desk

CUSTOMER STORY · IT STAFFING, GURUGRAM

Nine recruiters across IT staffing — Naukri, LinkedIn and Hirect inbound, plus referral. Cratio's renamed Candidate module holds our mandate, CTC and notice-period fields, the SIM dialler logs every screen, and the WhatsApp templates we set up handle interview reminders without anyone chasing.

Anjali Sharma

Founder · Northstar Talent Partners, Gurugram

RESULTS · FIRST 90 DAYS

Time to shortlist

−34%vs last yr

Calls / recruiter / day

47was 21

Interview no-show

11%was 28%

Why Cratio

Plug-and-Play CRM for Recruitment Desks

A recruitment consultancy runs on Naukri / Apna candidate flow, recruiter calls + WhatsApp, and a clean dashboard for the founder. Generic CRMs hand you a blank kanban; Cratio comes configured for the recruitment desk during onboarding.

Plug-and-Play CRM for Recruitment Desks
Capability	Generic CRM	Cratio for Recruitment & Staffing
Day-1 setup for a recruitment desk	Blank kanban + blank fields — weeks to configure stages, fields, workflows	✓Lead module renamed to Candidate. Stages and fields (Mandate ID, CTC, notice period, source, owner) configured during onboarding. Editable later without code.
Indian sourcing portals (Naukri / LinkedIn / Apna / Hirect / Shine)	Manual CSV imports or paid third-party connectors	✓Native or no-code connectors for every major Indian portal · email parser for inbound RFPs
Recruiter mobile dialer with SIM call tracking	Separate dialer tool and licence	✓Native Android dialer — SIM calls auto-logged against the candidate, with recording
WhatsApp for candidate follow-ups	Add-on or external BSP tool	✓Integrated inbox, templates, drips, broadcasts — bundled in Pro. You configure the cadence.
Reports & dashboards	Build from scratch — pivot tables, weekly rebuild	✓Your reports team configures time-to-fill, recruiter productivity, source quality during onboarding — editable, no BI tool needed
Candidate ownership across recruiters	Shared pool — two recruiters can call the same person for different roles	✓Permissions and ownership rules · full audit log to the founder

FAQ

Common questions from recruitment teams

Yes. The default stages set up during onboarding are Sourced → Screened → Submitted → Interview → Offered → Joined. You can run a different stage set in the same workspace by editing fields and stages without code, so bulk hiring (Sourced → Walk-in → Joined) and executive search (Mapped → Approached → Submitted → Closed) coexist.

Related products and guides

SEE IT IN ACTION

Run every mandate. Track every recruiter. Bill every placement.

CRM, recruiter dialer, WhatsApp — bundled, configured for Indian recruitment desks.

Book a demo Talk to a CRM expert

Personalized demo for your recruitment desk

From mandate. To shortlist. To joining day.

Built for every kind of recruitment desk in India

Transform Your Recruitment Desk in 7 Days

From candidates to joined

Candidates, Calls, WhatsApp & Joining Day. One CRM.

Capture Every Candidate

Configure for Your Desk

Assign + Call

Follow Up on WhatsApp

Track Interview & Joining

Report on Every Mandate

The recruitment teams we serve.

Built for recruitment teams

Pipelines built for recruitment teams

From sourced to joined — what runs at every stage.

Sourced

Screened

Submitted

Offered

Joined

Plug-and-Play CRM for Recruitment Desks

Common questions from recruitment teams

Related products and guides

WhatsApp CRM

Lead automation

Sales CRM

Pricing — ₹399/user, lifetime

Run every mandate. Track every recruiter. Bill every placement.