Will my WhatsApp number get blocked?

No, as long as you follow WhatsApp guidelines. Cratio is built on the official API, with template approvals and quality monitoring to keep your number safe.

What does a WhatsApp message cost?

WhatsApp charges per conversation (not per message). Pricing depends on the category (marketing, utility, service) and region. Cratio does not add markup on top of Meta pricing. See /pricing for the CRM plan cost.

Can I import my existing WhatsApp chats?

No. WhatsApp does not allow importing past personal or business chat history into the API. All new conversations will be tracked inside Cratio going forward.

Can I target broadcasts by lead source (IndiaMART, 99acres, Facebook)?

Yes. You can segment contacts by source, stage, location, or any custom field — and send targeted campaigns.

What happens to our data if we cancel?

Your data belongs to you. Export all leads, contacts, and conversation history as CSV before you leave. No exit fees.

WHATSAPP CRM · Official WhatsApp Business API

Turn WhatsApp into your main sales channel

Run broadcasts, automations, and team conversations — all on the official API. Every chat is tracked, every lead stays in your CRM.

Book a demo

Used by 1,000+ businesses across India

9:41

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10:30 AM

SENT

DELIVERED

READ

REPLIED

WhatsApp at scale — run by finance, education, real estate and D2C teams

1,000+ teams on the official Business API

THE PROBLEM

WhatsApp brings you leads. But it doesn't help you manage them.

Without a system, chats get lost, follow-ups are missed, and deals fall through.

4×

higher first-reply rate when WhatsApp lives in a team inbox vs personal phones

Personal WhatsApp = no control

Chats stay on Agents' phones. When they leave, your leads and history go with them.

Broadcasts without targeting fail

Sending the same message to everyone reduces delivery and gets numbers flagged.

No structured follow-ups

Replies happen, but there's no system to nurture and convert leads.

No connection to your CRM

Chats, calls, and lead data live in different places. No complete view of a deal.

BROADCAST

Send WhatsApp campaigns at scale — without getting blocked.

Pick your audience, choose a template, and send in minutes. Track replies in real time and follow up automatically.

Step 1 · Segment

Source = 99acresStage = NewCity = BengaluruBudget ≥ 1 Cr

1,240 matching contacts

Step 2 · Approved template

WHATSAPP PREVIEW · APPROVED

Hi {{name}}, here's the brochure for our new Whitefield 3BHK project — starting ₹1.2 Cr. Site visit this Saturday 11 AM?

View brochureBook a visit

Step 3 · Schedule

Tomorrow, 10:30 AM

IST

QUEUED

Live delivery

LIVE

DELIVERED

1,238

READ

1,18796%

CLICKED

42835%

REPLIED

14211%

FUNNEL

Delivered

1,238

Read

1,187

Clicked

428

Replied

142

Runs on the official WhatsApp Business API — reliable delivery with full tracking.

CHATBOT

Set up a WhatsApp chatbot in minutes — escalates only when needed.

Match keywords to intent, guide leads with simple menus, and update your CRM automatically.

Trigger

Keyword Match

productproductspricing

(contains)

Message

Button Message

Hi {{name}}! 👋 Thanks for your interest. What would you like to…

View ProductsGet PricingTalk to Sales

2 languages

Message

List Message

Here are our products:

3 list items — "PRODUCTS"

Message

Text Message

Sharing our latest pricing — {{owner_name}} will reach out shortly with the right plan for you.

2 languages

Action

Assign Lead

→ Rajesh Kumar

Builder

01Rule-based builder — predictable and reliable

02Trigger-based automation for replies and actions

03Respond with lists, buttons, and attachments

04Update CRM and assign chats automatically

05All conversations stay visible in one shared inbox

TEAM INBOX

One shared inbox. Every chat in the right hands.

View your entire WhatsApp queue in one place. Assign, reassign, and manage conversations without your team leaving the chat.

AGENTS

Neha V.

ONLINE

Rahul M.

AWAY

Aisha K.

ONLINE

Deepak R.

OFFLINE

Chatbot

BOT

Open conversations

ALL · UNREAD · MINE

Priya Sharma· 2BHK enquiry

Yes, please share the brochure 📎

HotSite visit

NEHA V.2

Rohan Mehta· Home loan · IndiaMART

Can I get the EMI breakdown?

Callback

RAHUL M.

Aisha K.· Admissions · drip Day 3

Brochure sent by chatbot

Drip

CHATBOT

Karthik S.· Gold loan enquiry

Need for tomorrow

Urgent

NEHA V.

Meera D.· Renewal · insurance

Thanks, renewed

Won

AISHA K.

LEAD RECORD

Rohan Mehta

SourceIndiaMART

StageQualified

Pipeline value₹45 L

RECENT TOUCHES

Last callMon · 3:42

Last message2 min ago

Where WhatsApp drives revenue — not just conversations.

Track, manage, and convert every conversation into business.

01 · INSIGHTS

See what actually converts.

Track which campaigns bring real leads and revenue — not vanity metrics.

Know which broadcasts generate business
Track replies and engagement in one place
Focus on what drives conversions

Response time · By day

Mon

Tue

Wed

Thu

Fri

Sat

Avg response

3m 12s

↓ 47%

Connected

2.3×

vs last mo

02 · AUTOMATION

Follow up automatically — stay human.

Send timely follow-ups and switch to manual the moment a lead replies.

Schedule follow-ups without manual effort
Auto-stop messages when a lead responds
Keep leads engaged until they convert

SLA timer · Rep inactivity

15:00

until SLA

0 minLead assigned

5 minFirst call

15 minSLA reminder

30 minRe-route

03 · PIPELINE

Turn chats into a sales pipeline.

Every WhatsApp conversation is linked to a lead and moves through stages.

Track leads from first message to deal
Update stages directly from WhatsApp
See full history — calls, chats, updates

Pipeline · This week

New42

Ravi S.

Aisha M.

Kunal D.

Qualified28

Priya N.

Arjun V.

Demo14

Simran K.

Won3

Rohit S.

04 · ROUTING

Route every chat to the right rep.

Assign conversations instantly so no lead is missed.

Auto-assign chats to the right rep
Balance distribution across the team
Ensure faster responses

Live routing · 0.8s avg

New lead · IndiaMART

Anjali R. · IndiaMART enquiry

Round-robin · Active

Rahul M.

Available

Aisha K.

On call

Deepak R.

Available

Neha V.

At cap · 42/40

WHY WHATSAPP

WhatsApp works. Email gets ignored.

98% opens vs ~25% on email. Show up where your customers actually respond.

RECOMMENDED

OPEN RATE

98%

Avg response time< 90 sec

CTR on broadcasts35–45%

OPEN RATE

25%

Avg response time~12 hours

CTR2–3%

HOW IT WORKS

From zero to first broadcast.

Four steps. Live in a day.

Connect

Link your WhatsApp API.

Connect your WhatsApp Business API account in minutes. Don't have one? We'll set it up for you.

Design

Create templates and flows.

Build message templates, chatbot flows, and routing using a simple visual builder.

Automate

Run campaigns and follow-ups.

Schedule broadcasts, set drip sequences, and let the chatbot handle first responses.

Measure

Track and improve performance.

See replies and conversions in one dashboard. Optimize campaigns week by week.

PROOF

WhatsApp numbers, not industry averages.

Across onboarded education, finance and real estate cohorts running 5,000+ broadcasts per month.

98%

open rate on approved templates

3.2×

reply rate vs email drips

< 0.1%

number-block rate on the official API

CUSTOMER STORY · D2C BEAUTY, SURAT

Three reps were running our WhatsApp from personal phones. Customers got duplicate replies, and tracking who said what was guesswork. Cratio's team inbox plus templates plus the Day-1 chatbot turned that into one shared screen — and our reply-time dropped from a day to ten minutes.

Akhil Verma · Marketing Head · Stylora Beauty, Surat

RESULTS

11 minFirst-reply time

0WhatsApp on personal phones

0Duplicate replies

FAQ

WhatsApp CRM — common questions

Yes. All messages — broadcasts, follow-ups, and 1:1 chats — run through the official WhatsApp Business API. If you don't have an account yet, we handle the setup and verification during onboarding.

Explore more of Cratio

SEE IT IN ACTION