PRODUCT FEATURES

Every feature. Built for India.

Capture leads, assign instantly, follow up on time, and track performance — without switching tools. Built for Indian sales teams handling high lead volumes across calls and WhatsApp.

Cratio lead management lifecycle — capture, qualify, assign, engage, track, pipeline visibility, convert, and analyze
Proof

Results in the first 60 days

What Indian SMB teams typically see after onboarding.

0%

faster lead response

median, onboarded cohorts

0.0×

more connected calls

per telecaller per day

0%

lift in close rate

via WhatsApp drips

All features

One CRM. Every workflow your sales team needs.

Six core capabilities — built together, not bolted on.

LEAD CAPTURE
Bring every lead into one inbox
Capture leads from calls, WhatsApp, and portals — automatically.
  • IndiaMART, Facebook Ads, website, missed calls
  • WhatsApp and call conversations linked to leads
  • No manual entry or lead leakage
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LEAD AUTOMATION
Move every lead without manual work
From assignment to follow-up — your lead flow runs automatically.
  • Auto-assign based on team, source, or location
  • Track, reassign, and escalate when needed
  • Ensure every lead gets timely action
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SALES PIPELINE
Track deals and close with clarity
See exactly where deals stand and what needs action.
  • Visual pipeline with clear stages
  • Spot stuck deals and delays instantly
  • Forecast revenue and track progress
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FOLLOW-UPS & TASKS
Make sure every lead gets a follow-up
Plan, track, and complete follow-ups without missing anything.
  • Tasks linked to every lead
  • Reminders and overdue tracking
  • Clear visibility for reps and managers
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WORKFLOW AUTOMATION
Automate repetitive sales work
Set rules once — let your system handle daily tasks.
  • Auto responses, alerts, and assignments
  • Trigger actions from calls, leads, or WhatsApp
  • Reduce manual effort across the team
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ANALYTICS & REPORTS
Know what's working and what's not
Track performance and improve conversions with real data.
  • Lead source and conversion tracking
  • Call and team performance insights
  • Identify gaps and take action quickly
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Trusted by 1,000+ Indian SMBs across real estate, coaching, lending, manufacturing, and travel

Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
Shubham Housing Finance
Edelweiss Life
Dinamalar
Vikatan
Tata BlueScope
Schneider Electric
Godrej Interio
Augmont
Best Money Gold
Peps Industries
MRF
KUN Hyundai
CodeYoung
Meritshot
Grand Royal Tours
Switch Mobility
Tumbledry
Job Factory
Bantia Furnitures
Wellness Gym India
IFFAS
Bharat Petroleum
Murugappa Group
MSE Financial
GT Holidays
ProConnect Supply Chain
SEE IT IN ACTION

Never miss a sales lead again.

Automate. Track. Close. One platform for complete Sales Automation.

Personalized demo for your sales process