In 30 seconds
- You run 5+ seats and want CRM + calling + WhatsApp as one bill — not a base CRM plus Exotel plus a WhatsApp BSP.
- Your reps call from personal SIMs and you need those calls logged automatically.
- Your leads come from IndiaMART plus 99acres, MagicBricks, JustDial, Housing or Facebook — not just IndiaMART.
- You can see yourself hitting Bigin's 100k-record or 50-rule ceiling within 12 months.
- You'd rather switch once now than be upsold to Zoho CRM at 2.5–4.4× in a year.
- You're solo or a 1–3 person team validating product-market fit — Bigin Free at ₹0 for 1 user / 500 records is unmatched.
- You already run Zoho Books, Zoho Invoice, Zoho Campaigns or Zoho One — Bigin slots into that ecosystem natively.
- You only need a visual pipeline for <500 deals a year, and 30-minute setup matters more than depth.
- Your only lead source is IndiaMART or Shopify, and you don't run WhatsApp or personal-SIM calling at scale.
4 reasons teams outgrow Bigin
Pipeline tool, not a sales platform
Pipelines and contacts work great until you need automation depth, multiple lead sources, or team-wide WhatsApp.
WhatsApp is one button, not a workflow
Sending a template from a deal record doesn't replace a shared inbox, campaigns, or chatbot.
Calling depends on a separate vendor
Reps calling from personal SIMs are invisible until you buy Exotel or Knowlarity.
Indian lead sources are mostly DIY
Beyond IndiaMART, you stitch together webhooks for 99acres, MagicBricks, JustDial and Facebook.
Every tier. Every cap. One table.
Bigin's caps are public — they define the product. Here's where each tier tops out vs. what Cratio Pro bundles at ₹399.
Automations
Custom fields per module
Mobile SIM call tracking
Indian lead portals
Reports & analytics
Lead scoring
Onboarding
Upgrade path
What goes live in your first week
Migrating from Bigin? Here's what the Cratio team turns on for you.
Savings Calculator
Default comparison is Bigin Premier — the tier most SME teams land on for real sales use. Drag the slider to your team size.
Bigin prices shown are "billed monthly" from bigin.com/pricing.html (April 2026). Annual billing typically reduces the license line by ~17–20%. Exotel telephony is required to match Cratio's native SIM call tracking. WhatsApp: Wati ₹2,500/mo per workspace + ~₹0.20/message Meta rate × 10k messages/mo. 18% GST extra.
Switch from Bigin — simpler than upgrading to Zoho CRM
Bigin's data model is narrower than Zoho CRM's — no Deluge, no Blueprints, no approval processes. Migration is a one-time mapping, not a rebuild.
Export from Bigin
Contacts, deals, pipeline stages, custom fields, tasks — Bigin exports everything as CSV from its admin panel. One file per module is enough to start.
We map to Cratio
Our team maps pipelines, stages, custom fields and tags into Cratio. WhatsApp number activation and lead-source integrations (IndiaMART, 99acres, JustDial, Facebook) reconnect in the same pass.
Go live in days
Data loads, SIM-tracking rolls out on the Cratio mobile app, team trained. Most Bigin teams are fully on Cratio inside a week — faster than the Zoho CRM upgrade path because you're moving to a focused product, not a 40-module suite.
- Free migration — we do the mapping and the data load
- Save 40% vs Bigin
- Dedicated onboarding specialist for the switch week
Teams that switched from Bigin
Three angles, three customers — what changed in the first month.
What teams usually ask before switching
Everything you need to know before switching.
What to look at next
Sales CRM
Capture leads, score and route them, run the pipeline. The lead-engagement engine.
ProductWhatsApp CRM
Official WhatsApp Business API with broadcasts, chatbots and team inbox — inside your CRM.
PricingPricing — ₹399/user, lifetime
One Pro plan. Bundles CRM, call tracking and WhatsApp. 50% off lifetime, limited time.
IndustryManufacturing & B2B
B2B sales cycles with multi-stakeholder approval workflows.
Based on publicly available information as of April 2026. Bigin prices shown are billed-monthly list rates from bigin.com/pricing.html; annual billing may be lower. Trademarks are property of their respective owners.